MCTs have gone from being used as part of an effective treatment for certain medical conditions to being recognized among the fitness and wellness focused – like bodybuilders and paleo and ketogenic dieters to name a few – as an efficient source of energy production. That’s because MCTs are rapidly metabolized and not stored as fat.
Today, MCT oil is crossing into mass markets as people looking for a natural energy boost that doesn’t cause jitters or the crash commonly associated with energy drinks. When we realized MCTs aren’t particularly convenient to travel with – or to mix into hot and cold drinks – we solved that problem for our customers.
Even though we have been on the ground in the coconut oil market for more than 14 years, innovation is at the core of what we do. And while some people may think it’s all been done with coconut, we know we are just getting started.