Sales Channel Manager

Bioriginal is a global leader in manufacturing natural nutritional foods, ingredients and supplements for food and beverage companies. For more than 25 years, Bioriginal has carved out a niche by scientifically combining ingredients from all over the world, directly from the source, to create innovative and efficacious solutions. Developing proprietary methods and systems, Bioriginal provides customized turnkey solutions for our customers that help them compete and win in a highly competitive space. Bioriginal’s wide portfolio includes plant- and marine-based oils, seeds & grains, protein (dairy & plant) products, nutraceuticals and botanical ingredients. Bioriginal is headquartered in Saskatoon, Canada with facilities throughout the USA, Europe and Asia. Bioriginal is a member of the Cooke family of companies.

Our Sales Department is currently searching for a Sales Channel Manager to join their team.  The preference for this position is to work out of our Saskatoon, SK office; however, we are open to individuals working out of their home office in other locations in Canada or the U.S.

Core Responsibilities:

Customer Focus:

  • Develops and executes sales channel strategy, including meeting/exceeding objectives for designated channel.
  • Manages customer meetings and engagement:
    • Conducts regular visits and calls;
    • Engages with the customer to understand key decision makers and process, including executive leadership, marketing, operations and new product development;
    • Understands strategic direction and resulting roadmap for the customer.
    • Enters regular face to face and telephone call summaries into Salesforce.
  • Manages the qualification process:
    • Utilizes a consultative and question-based sales method to learn about customers;
    • Identifies customer challenges and determines how to best translate into a sales opportunity;
    • Responds accurately and in a timely manner, to customer needs;
    • Ensures an extra effort is made for customer follow-up;
    • Empathizes with customer challenges and takes responsibility for handling specific customer problems and demands.
  • Ensures successful sales performance:
    • Focuses on proper account management and new business development;
    • Successfully closes qualified projects with customer base.

Marketing Knowledge & Intelligence:

  • Gathers competitive market intelligence to mitigate channel conflict;
  • Keeps a pulse on market conditions, such as supply, demand and indicative pricing for special products;
  • Looks to capitalize on market opportunities with products and technology through client visits, following trade literature and attending conferences.


  • Reports to manager weekly and monthly channel revenue and profit forecasts compared to budget objectives;
  • Reports daily updates to Sales Force in regards to meeting/call reports and associated hunting forecasts;
  • Recommends product development and research project opportunities to internal stakeholders;
  • Evaluates channel product portfolio to maximize revenue and profitability;
  • Represents the Company at trade association meetings to promote products and services;
  • Works with the VP of Sales, business development and other Company leadership on various initiatives designed to maximize sales, profitability and business growth.


  • College degree (i.e. BA or BS in Life Sciences, Nutrition or Business or related field) is preferred.
  • MBA or other related training/designation to demonstrate business analysis skills is preferred.
  • 3-5 years of sales management experience within a related field is required, with experience in natural products, commercial nutraceuticals, contract manufacturing and/or natural products/dietary supplement ingredients is preferred.
  • Experience is developing, formulating and customizing products for customers in sales.
  • Experience and exposure to consumer-packaged goods brands is preferred.
  • Must be able to travel extensively, typically 50% of time.
  • Strong interpersonal skills are required.
  • Must have considerable knowledge of sales methods and procedures, considerable knowledge of advertising and marketing, and working knowledge of operations.
  • Must be detail orientated.
  • Must be able to plan, establish and maintain effective working relationships with customers, colleagues, various departments, vendors and the public.
  • Strong communication skills (both oral and written) are required.
  • The ability to influence others is critical.

What we can offer:

  • Competitive compensation plan, with unlimited growth available through our variable compensation plan.
  • Industry leading benefits plan
  • Opportunities for growth, development and advancement
  • Excellent teamwork atmosphere

Individuals who are interested in the above position are invited to submit their application to human resources via email to [email protected].  Bioriginal thanks all applicants for their interest; however, only applicants being considered for an interview will be contacted.

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Closes: January 31, 2020
Type: Full-Time
Department: Sales

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